Thank you John C. Hammerback for your donation of the publication "The Rhetorical Career of César Chávez" to the ROMC Library & Archive! A bookplate was created in your honor of your donation.
About John C. Hammerback:
John C. Hammerback is head of the department of communication at North Carolina State University in Raleigh and past president of the Western States Communication Association.Richard J. Jensen lives in Albuquerque, New Mexico. Hammerback and Jensen separately and together have written some fifty scholarly articles and chapters and have collaborated on two other communication and rhetoric books.
The Rhetorical Career of César Chávez
by John C. Hammerback & Richard J. Jensen
Synopsis:
Cesar Chavez urged the farm laborers of America to say "Yes, we can!" An indefatigable speaker, writer, and non-discursive communicator, Chavez developed a well-thought-out approach to his rhetorical discourse and placed his speaking and writing at the very center of his career. By merging thought and character in his themes, arguments, and explanations, he identified with the character of his listeners. Award-winning scholars John C. Hammerback and Richard J. Jensen offer a thorough examination of how Chavez developed his speeches and writings to further his agenda for union activism. They analyze his world view, the rhetorical approaches he took, and many of his own texts, showing that although born into one of the least powerful segments of American society, Chavez led the farm-labor movement to unprecedented heights.
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